Todays Alteco

It is a 3 hours shoot and 5 hours editing project.Our collaboration with Ristar marketing agency and Today's was focused on creating a commercial video that highlighted the new coffee with a great flavour. For the first part of the project, we used storytelling techniques to draw in the audience and create a connection with the brand. For the second part, we went for a fun, playful, and new-age (social) style, which brought the energy and excitement of the brand to life. The purpose of this project was to create a memorable and engaging commercial video that showcased the new coffee flavour. We created a pilot video to showcase our vision for the final product, which was met with enthusiasm by the Today's team. Our work was focused to help Today's to connect with its gen-z audience in a unique and engaging way, ultimately driving brand recognition and sales. The project was a testament to the power of visual storytelling, and we were proud to bring the brand's story to life.